KEYWORDS: TEACHING COMPETENCY / LEARNER PROFESSION / RETAIL BUSINESS

              THIPANONG GULGATE: THE TEACHING COMPETENCY AND INDICATOR FOR LEARNER PROESSION ON RETAIL BUSINESS. THESIS ADVISORS: ASST.PROF.MAREAM NILLAPUN, Ed.D., ASSOC.PROF. PHICHIT RITCHAROON, Ed.D., AND ASST.PROF. MARUT PHATPHON, Ed.D. 271 pp.

              The objectives of this research were to : 1) develop the teaching competency on retail business education 2) construct the teaching indicators on retail business education 3) analyze factor of the teaching competency and indicators on retail business education and 4) evaluate effectiveness of the teaching competency and indicators on retail business. The target group were teachers on retail business education. The 2 online questionnaires, the scale of estimation of 5 levels. The statistics used for the exploratory factor analysis and the confirmatory factor analysis.

              From the results of the research, it was found that:

1.   the teaching competency divided into 2 groups, the core competency consisted of C₁ professional development 3 indicators C₂ Ethics 3 indicators C₃ Academic Service 2 indicators C₄ Instructional method 2 indicators C₅ Students’ Achievement 2 indicators C₆ Languages Technology 2 indicators, the Professional Competency consisted of P₁ Cashier 6 indicators P₂ Storage Arrangement 3 indicators P₃ Friendly Service 4 indicators P₄ Sales Promotion 2 indicators P₅ Systematic Management 2 indicators

2.   The effectiveness of the core competency on retail business indicated the mean score by the feasibility ( = 4.40, S.D. = 0.24), the accuracy ( = 4.31,              S.D.= 0.24) and the propriety ( = 4.30, S.D. = 0.18). In addition, the professional competency provided the mean score by the accuracy at the highest mean score    ( = 4.49, S.D. = 0.13), the propriety ( = 4.46, S.D. = 0.18) the utility ( = 4.44, S.D. = 0.19) and the feasibility ( = 4.39, S.D. = 0.24)